Who Founded ClickFunnels?

ClickFunnels has generated almost 1 million sales funnels for their customers. Being founded in 2014, this may seem like a lot. This company is growing at unbelievable rates, for good reason. But, you are wondering how ClickFunnels started and who actually founded the company!

Since the day it was created, ClickFunnels has helped out thousands and thousands of entrepreneurs who are looking to build their business online.

They made it easier to sell and deliver digital products on the internet! Using a sales funnel software can help automate the entire process, and optimize every piece of the process.

Finding a reliable software that can help you sell and build assets online is clearly a key to success online.

This software simplifies the entire process for you, and is optimized for selling. ClickFunnels is truly a great software, but let’s see who actually founded it!

So, who owns ClickFunnels?

Russell Brunson is the CEO, and Co-Founder of ClickFunnels. From a very young ago, he discovered that he enjoyed selling things online, and that he was really good at it.

Unfortunately, he ran into an issue when doing this – there wasn’t a software that allowed you to build sales funnels efficiently.

Russell wanted to build something that would allow faster lead generation and more conversions with no coding, or technical experience. ClickFunnels does just that.

But like I said, he is a Co-Founder, not the Founder. The other Co-Founder of ClickFunnels is Todd Dickerson, who is the Head of Development. To see the rest of their leadership team, click here.

Todd Dickerson

Who is Russell Brunson?

Russell Brunson was well known in the entrepreneurship space before creating ClickFunnels. He has a USA Today best selling book called DotCom Secrets, and has a following of over 1,000,000 Entrepreneurs.

Before starting ClickFunnels, he was already instilling the idea of sales funnels to other Entrepeneurs.

From about age 12, he started studying every piece of marketing material he could get his hands on – commercials, mail, magazines. He wanted to learn everything he could about marketing and sales.

Russell Brunson

Russell’s first online business was built around selling How to Build Potato Gun guides. As ridiculous as it sounds, it was working for him. After graduating from college, he sold over $1,000,000 worth of products and services online within the first year.

That’s pretty incredible success, which is why I always stress learning from his training sessions, such as Funnel Builder Secrets. Keep in mind, the internet wasn’t nearly what it is today.

Of course, Russell was dedicated, and a hard worker. He built up his personal brand rather fast and efficiently. A lot of people may think he was an overnight success after reading this bio, but that couldn’t be further from the truth.

He encountered many issues with building sales funnels online, which is why he ultimately created ClickFunnels. After teaming up with Todd Dickerson, they launched the software, and it’s grown abnormally fast since that day.

Russell Brunson’s Books

As I previously stated, Russell Brunson has a large following, and a USA Today best selling book. He has two great books out there – DotCom Secrets and Expert Secrets – where he breaks down everything he knows.

He let’s you know his success stories, failures, and everything else in between. For any aspiring entrepreneurs, these books are a great starting point to learn from one of the best online marketers out there. These books both retail around $12-15 on Amazon.

But you can get a better deal, Russell Brunson offers these two books for free – you just have to pay the small S&H fees. His philosophy is this – giving away valuable products for free creates customer loyalty.

As somebody who has read both books, these are worth the investment in my opinion, without question. For the small amount spent on shipping & handling, I’ve learned invaluable skills that last a lifetime.

I couldn’t recommend these books anymore than I do, they are great. Let’s go into more detail about each of these books…

DotCom Secrets: The Underground Playbook for Growing Your Company Online

DotCom Secrets focuses primarily on traffic, and converting that traffic. Russell goes in-depth explaining why you may be struggling, and how you can fix that. Tony Robbins said this about the book: “A simple process that ANY company can use to geometrically improve their traffic, conversion and sales online.” The below picture will link you to the free purchase link!

Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice

Expert Secrets is directed at people who have a message they want to share. Whether it’s how to eat healthier, create a lifestyle they love, or find a happy relationship.

It doesn’t matter what message you are trying to get across, this book will help you get people to pay for your expertise. The below picture will link you to the free purchase link!

Who Can ClickFunnels Help?

ClickFunnels is a versatile software, that can be used for many different things. With that being said, a lot of different people and professionals can see success with ClickFunnels.

Almost every business needs leads to stay relevant, and that’s one of the ways this software can help you out. The best part of this software is you don’t need to spend time piecing everything together on your website or hire anybody. The integrations can be setup within minutes.

You can sign up, use their prebuilt templates, and start generating leads! Let’s go over how you personally could use ClickFunnels.

A few ways I would recommend using ClickFunnels:

  • Sell Digital Products
  • Sell Physical Products
  • Offer One Time Offers / Upsells / Downsells
  • Affiliate Marketing
  • Lead Generation
  • Set up Webinars
  • Selling Services

…and SO much more!

As you can see, the opportunities are endless with this software. Russell Brunson, who founded ClickFunnels, created the software primarily to sell digital products online. Now, you can use this software for so much more than that. They even offer free training so you can learn everything about the software, and the different types of funnels that you can use.

There’s a new funnel builder in town…

Our Pick


Recently, we switched all of our funnels to DropFunnels. We’re saving over $50/m with more exclusive features! For a limited time, you can start a free trial using the button below.

"Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC."
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