ClickFunnels vs Kajabi: Which Software Is Best For Your Business?

Finding the right sales funnel builder for your needs is important. Since every business needs a sales funnel now, you might as well create the best one possible. That’s why I’ve created this review of ClickFunnels vs Kajabi, to help you find the best sales funnel builder your business! Since there are so many different tools out there, it may be overwhelming. That’s why I’m here, to help you and your business find the proper tools.

A sales funnel helps guide your visitors into qualified leads, and eventually customers. Through a sequence of pages, automated emails, and actionable steps, you can turn cold prospects into paying customers.

For the lead generation aspect of a business, this is vital. You need to pre-sell the customer, provide value, and understand the psychology of the sale to have success! Without a sales funnel, you can’t automate the process.

In this comparison and review, we’ll be going over ClickFunnels vs Kajabi. You don’t want to spend your time, effort, and money using a platform that won’t be the long-term business solution. Both Kajabi and ClickFunnels are softwares designed around sales funnels, marketing automation, and website building. These softwares are designed to help you generate leads, and convert sales. That’s the whole purpose of using a sales funnel, now let’s find the best one.

I have experience with both of these software, and one of them definitely has the edge in my opinion. Let’s go over both of these software to help you make the right decision today!

What is ClickFunnels?

ClickFunnels is a funnel builder and website building tool that has been in the business since 2014. Founded by Russell Brunson and Todd Dickerson, the company has went from self-funded to worth over $500 million. Seriously, the company is legit. At over 95,000 active members, it’s one of the industry leaders. Since no technical skills are required and the amount of training provided, it’s easy to learn for a beginner. It has great drag and drop technology to make this program extremely efficient for beginners out there.

FREE TRIAL: Try ClickFunnels FREE for 14 Days!

ClickFunnels Funnel Builder

What is Kajabi?

Kajabi is an all-in-one marketing platform that has been around since 2009. It was founded by Kenny Reuter, and Travis Rosser. Similar to ClickFunnels, it can be used to sell content in the form of digital products, build landing pages, and much more! Kajabi and ClickFunnels are very similar in the things they do, but it comes down to a few key factors that we will discuss.

Kajabi Marketing Platform

ClickFunnels vs Kajabi: Features

ClickFunnels Features

  • Drag-and-Drop Funnel and Website Builder
  • Sales Funnel Templates
  • Detailed Reporting and Analytics
  • Amazing Customer Support
  • Community and Facebook Group
  • Share Funnels Feature
  • Actionetics Email Marketing
  • Backpack Affiliate Program
  • Training Included
  • Two Comma Club

Kajabi Features

  • Built-in CRM
  • One Click Funnel Creation
  • Online Course Builder
  • Site Themes
  • Easily add a blog
  • Custom Forms
  • Announcements
  • Multi-Step Checkouts
  • Community Building
  • Automatic Reports

ClickFunnels vs Kajabi: Pricing

ClickFunnels Pricing

ClickFunnels offers two different pricing plans, which are the Startup Plan, and the Etison Suite Plan. Let’s go over which is best for you!

ClickFunnels Startup Plan ($97/m)

The ClickFunnels Startup Plan is $97 per month, and gives you access to all of the tools to build funnels, and the following features and limitations:

  • 20 Sales Funnels
  • 100 Landing Pages
  • 20,000 Unique Visitors per Month
  • 3 Custom Domains
  • Unlimited Leads
  • A/B Split Testing within Funnels
  • Email Autoresponder Integration (Allows third-party email marketing software to be used)
  • 14-Day Free Trial

ClickFunnels Etison Suite Plan ($297/m)

The ClickFunnels Etison Suite Plan is $297 per month, and gives you access to all of the tools to build funnels, and the following features and limitations:

  • Unlimited Sales Funnels
  • Unlimited Landing Pages
  • Unlimited Unique Visitors per Month
  • Unlimited Custom Domains
  • Unlimited Leads
  • A/B Split Testing within Funnels
  • Email Autoresponder Integration (Allows third-party email marketing software to be used)
  • 14-Day Free Trial
  • Actionetics Email Marketing Software
  • Backpack Affiliate Marketing Program

This plan allows you to host an affiliate program, and have internal email marketing automation using the ClickFunnels autoresponder, Actionetics.

There is a discounted way to get the Etison Suite Plan, called Funnel Builder Secrets.

Additionally, you can sign up for the 14-day free trial of ClickFunnels here if you aren’t looking to invest money in the software just yet.

Kajabi Pricing

While ClickFunnels has two pricing plans, Kajabi actually has three pricing plans to choose from: Basic, Growth and Pro. They start at $119/month, which is slightly more than ClickFunnels base plan. Let’s jump into which Kajabi plan is best for you…

Kajabi Basic Plan ($119/m)

The Kajabi Basic Plan will cost you $119 per month, and will give you access to all of the following features with the basic plan, which is their beginner plan!

  • Three Products
  • Three Pipelines
  • Unlimited Landing Pages
  • Unlimited Marketing Emails
  • 10,000 Contacts
  • 1,000 Active Users
  • One Website
  • One Admin User

Kajabi Growth Plan ($159/m)

The Kajabi Growth Plan will cost you $159 per month, and will give you access to all of the following features with the growth plan. This is their mid-tier plan!

  • 15 Products
  • 15 Pipelines
  • Unlimited Landing Pages
  • Unlimited Marketing Emails
  • 25,000 Contacts
  • 10,000 Active Members
  • One Website
  • 10 Admin Users

Kajabi Pro Plan ($319/m)

The Kajabi Pro Plan will cost you $319 per month, and will give you access to all of the following features with the pro plan, which is their most advanced plan available!

  • 100 Products
  • 100 Pipelines
  • Unlimited Landing Pages
  • 2,000,000 Marketing Emails
  • 100,000 Contacts
  • 20,000 Active Members
  • Three Websites
  • 25 Admin Users

FREE TRIAL: Try ClickFunnels FREE for 14 Days!

ClickFunnels vs Kajabi: Affiliate Program

Affiliate Marketing is a way of earning money online, that you may or may not be familiar with. To help you out, I’ve attached an infographic below to easily show how this works.

Kajabi and ClickFunnels

ClickFunnels Affiliate Program

ClickFunnels is clearly a great software, but how’s their affiliate program? Well, it’s just as great.

Whether you have an active membership or not, you have the potential to earn 40% lifetime recurring commissions on most of the subscription/membership based products. This includes the ClickFunnels Startup Plan, or the Etison Suite Plan. As of October 31st, it will be changing to 30% lifetime recurring commissions if you don’t earn $100 prior to that date. Which sucks for new affiliates, but protects older affiliates at the same time.

To recap that, you can earn $38.80/m for every active Startup plan member you have, or $118.80/m for every active Etison Suite plan member.

After October 31st, it will be $29.10/m for every active member and $89.10/m if they have the Etison Suite plan. If you are grandfathered in, it will be the higher amounts.

Additionally, you have the chance to earn your dream car from ClickFunnels. If you have 100 active members, they’ll send you $500 extra each month. If you have 200 active members, they’ll send you $1,000 extra each month. Pretty sweet, right?

You can also promote a ton of front-end offers on the software such as Expert Secrets, DotCom Secrets, or the Perfect Webinar Script. There is so much out there, and with the sticky cookie ClickFunnels provides, it’s an extremely lucrative affiliate program.

As an affiliate of ClickFunnels, you’ll get paid on the 15th and 30th using Tipalti.

You have ability to promote the software as an active ClickFunnels member (14-day trial) and can also promote ClickFunnels if you’re not an active ClickFunnels member. (Affiliate Bootcamp)

To learn more about this great affiliate program, check out my review here.

Kajabi Affiliate Program

Kajabi has a great affiliate program, just like ClickFunnels. They offer 30% recurring lifetime commissions, which is extremely lucrative due to the price points they offer.

If you sign up one member for a two year period, that’s around $1,000 in commissions to you. Just imagine the possibilities when you use their affiliate program! If you use Kajabi, and enjoy it, sharing it with others would make a lot of sense.

But, there is one downfall for me here…

I don’t like that you must be an active Kajabi member to receive your commissions. With ClickFunnels, this isn’t the case. It’s always easier to promote a product or service you use, but it isn’t always a necessity.

If you refer a few members to Kajabi, and then eventually switch to another platform, you’ll be given an ultimatum – either keep paying Kajabi’s monthly fee, or give up your commissions.

ClickFunnels takes the affiliate program battle, but Kajabi’s referral program is viable.

ClickFunnels vs Kajabi: Things I didn’t like


There isn’t much I dislike about ClickFunnels, if anything. The pricing is expensive, but validates itself in the reliability and technology you’re getting.

Additionally, the email marketing not being included in the startup plan is a bummer, but using an autoresponder like GetResponse is easy enough.

I trust ClickFunnels for my affiliate commissions, and sales through their funnels. I don’t have to worry about losing a lead, or sale with ClickFunnels.


Aside from the referral system, where you must be using Kajabi to receive commissions, there isn’t all that much I don’t like about the software. While it is more expensive than ClickFunnels, it’s a very powerful tool.

There isn’t anything overly bad about Kajabi, but the restrictions could be worry-some. Only being able to setup one website, and three products for $119 a month is not cheap by any means.

Final Thoughts: ClickFunnels vs Kajabi

ClickFunnels vs Kajabi Conclusion

After using both of these software, ClickFunnels was miles ahead of Kajabi in my opinion. Since switching to ClickFunnels, I haven’t researched another software since I’m really happy with how it’s been so far. Kajabi offers similar software and it’s great, but they don’t have the edge in this debate. ClickFunnels is the industry leader, and it’s by no mistake. While Kajabi might be the second best option out there, it’s not first in my opinion.

There’s a new funnel builder in town…

Our Pick


Recently, we switched all of our funnels to DropFunnels. We’re saving over $50/m with more exclusive features! For a limited time, you can start a free trial using the button below.

"Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC."
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