Free Plus Shipping Funnels With ClickFunnels: Do They Work?

Have you ever went into a marketing funnel where they’re offering a free product, and all you have to do is pay shipping?

I’m sure you have, because they’ve become super popular over the past few years!

This type of offer is called a Free Plus Shipping funnel!

When I first discovered this strategy, I felt like I found the secret to selling products online…

This was a few years ago and at that point, these offers were converting sales like crazy! Nobody knew what was happening with them, and they were rare to find…

Now you may be wondering whether or not they still work, and if free plus shipping is a good strategy to use with ClickFunnels? I’m here to help you out with that.

What Is The Free Plus Shipping Funnel?

Free Plus Shipping offers are a type of marketing funnel that offers a product for free, but requires the customer to pay shipping!

This is an extremely powerful strategy when it comes to getting more people to your sales page or order form.

Here’s the basic layout of a free plus shipping funnel:

Free Plus Shipping Funnel Overview

As shown above, this type of funnel is used to get leads to purchase something right away which is typically a lower-end product where it’s free, but the customer just has to pay shipping!

Where this funnel becomes efficient and hopefully profitable is when customers purchase the first offer, and then get sent to the up-sell or down-sell pages.

You do this to get the buyer into the purchasing mindset, and then push them through a value ladder.

If you aren’t familiar with what a value ladder is, this brief video from Russell Brunson will really help you understand why it’s such a powerful technique!

And if you are interested in the book he’s referencing (DotCom Secrets), I’d really recommend taking a look at my review of the book!

Free Plus Shipping Funnel Examples

Now that you understand the basics of this offer, let’s get into some of the best examples I’ve personally come across.

Most of the great free plus shipping offers I’ve come across were created by Russell and his team!

What they’ve done is create a simple funnel where you’re offered a free book, and all you have to do is pay the small shipping fees.

Once you purchase the book, you’ll be immediately brought through a value ladder where they offer other products that will help you out!

Remember, this type of funnel is designed to make money on the backend, not immediately.

Anyways, let’s go over three of his free plus shipping offers that convert super well using this model.

DotCom Secrets Funnel

First, let’s go over the DotCom Secrets funnel. You can check this funnel out for yourself through this link.

When somebody goes to this page and purchases, they’ll be prompted with one-time offers, up-sells, and down-sells that are related to this book!

Customers get brought through a value ladder, so the products become more expensive and valuable throughout!

The products inside of the DotCom Secrets funnel range from $37 all the way up to $1,997 so there’s a ton of money in using the free plus shipping model.

Here’s what the initial order form looks like to start the funnel:

Dotcom Secrets Free Plus Shipping Offer

Expert Secrets Funnel

Second, is the Expert Secrets funnel by Russell Brunson and the ClickFunnels team! You can check it out for yourself via this link.

This is an extremely similar design to the first one, with the main difference being product/niche and design!

Like the DotCom Secrets funnel, customers are brought through a value ladder using up-sells, down-sells, and one-time offers to increase the average order value.

The value ladder for this funnel offers products in a similar price range as the first, starting at $37 and going all the way up to $1,997!

There’s a reason people like Russell are using these funnels: they work extremely well.

Expert Secrets Free Plus Shipping Offer

Copywriting Secrets Funnel

The last example we’ll be going over in this article is the Copywriting Secrets funnel.

As you can tell, it’s almost the same as the first two in the design and offer overall.

Copywriting Secrets is a book and funnel I’ve had a lot of success promoting as an affiliate for ClickFunnels. Some of the leads I’ve sent through have purchased products over $700 by the end, which results in a huge commission for me.

That happened within my first 10 sales of the book, making my average order value well over $70 per person who purchased Copywriting Secrets.

Need I say more? Free Plus Shipping is a powerful offer.

Copywriting Secrets Free Plus Shipping Offer

Does Free Plus Shipping Still Work?

At this point, you probably understand my opinion and experiences with free plus shipping funnels.

Here’s the bottom line: Free Plus Shipping still works.

While many marketers and people in this space understand what’s going on here, non-marketers don’t.

Even people who understand these types of offers purchase, because you usually get incredible value for just paying shipping.

Let’s go over how you can implement this type of offer in your own business!

How To Use ClickFunnels For Free Plus Shipping Offers

So if your looking to create a free plus shipping offer with ClickFunnels, here’s how you can get started.

First, you’ll need a ClickFunnels account! Luckily, they offer a free 14-day trial so you can fully test the software prior to investing.

Once you have your account ready, there’s a few great options you have:

  • Use a template they offer to their customers (tons of free options)
  • Create your own funnel (here’s how!)
  • Import the Expert Secrets funnel directly into your account for free (click here!)

Those three options should help you get started with sales funnels, so you can start generating leads and sales for your business!

There’s a new funnel builder in town…

Our Pick


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"Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC."
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