As a local business, generating local clients is crucial to the success of your business. With how advanced targeting has become with Facebook Ads, and Google Ads, ClickFunnels is a great way to engage and build up your audience in a specific location.
Additionally, building up an email list with organic social media traffic and search traffic can help you in the long term – whether it’s a new promotion, item, entertainment. Staying in touch with your audience as a local business is extremely important.
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ClickFunnels vs Website for Local Business
A common topic in digital marketing nowadays is “Funnels vs Websites.” Now, most believe one or the other is right, but truthfully, both can be used together for massive impact.
Small and local business’s will be able to benefit from both of these, for specific reasons. Let’s jump into it!
The Case for Websites
As a local business, you need a website. Every successful business has a website, because it works. With over 5,000,000 billion searches per day on Google alone, you want your search presence to be known. If somebody is looking for your business and they search it on the internet, you have to show up.
With a website, you can optimize for Search Engine, which is called Search Engine Optimization. With only a sales funnel, it will be hard to compete with websites for search results. Why you may ask? Because websites are designed in a way that Google will rank them higher on their platform.
To start a website, I’d recommend Bluehost for your hosting needs. This is an affordable, reliable hosting service that I use.
The Case for Sales Funnels
For local business’s, a sales funnel can be a great way to capture, engage, and qualify more leads on autopilot. If you have somebody actively growing your social media, website, or running ads, this is a must. Just listen to what Russell Brunson has to say about sales funnels:
With a proper sales funnel for a local business, you should see more results since you are actively building an email list to promote future offers. This is a real, important asset for businesses. Check out the One Funnel Away Challenge to learn exactly how to build a sales funnel for your business. I have a review of the OFA Challenge here!
Why not both?
Now, here’s the best option. Using a sales funnel AND a website to maximize results. If you have a website built on WordPress, integrating these two is quite easy. There is a ClickFunnels plugin that you can download for free on WordPress, and get your funnel setup to work with your website.
Here are a few options:
- Use a funnel for your homepage. This directs traffic to where you want them, instead of them freely clicking around.
- Use a funnel to capture leads who organically found your website, so you don’t lose them. (Popup, Banner Ads, etc)
If you do either of these, you will be in a good position to build an email list and “funnel” your traffic to where you want them to go. Without a funnel, you are letting them take over the buying cycle, instead of you controlling it.
Lead Generation with ClickFunnels
If you are looking to generate leads for your business, we’ll jump into it. Whether you are selling services (Dentist, Chiropractor, Financial Advisor, CPA, Real Estate, etc) or products, lead generation is important. To start generating leads for your business, you’ll want to setup an optin page (don’t worry, I’ll be giving away templates in the next section) and an autoresponder sequence to qualify leads.
If you’re an agency looking to use ClickFunnels for clients, this guide will help you out.
Running ads and targeting your target audience will be beneficial when using a software such as ClickFunnels. I’m not an ads expert, so you would have to do more research on that subject, but what I do know about lead generation online: ClickFunnels WORKS.
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Conclusion on ClickFunnels for Local Business (Free Templates!)
In conclusion, I’d recommend having a website, and using a funnel to capture leads, and as a websites homepage so you can direct the leads to the right places on your website.
Now, the good part – let’s get into the templates. I have a free funnel template resource for you that you can access here. I consistently update this and it has more specific funnels that you can use. You’ll get access to most of my funnels, aside from a few premium ones.
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