How to Add a Facebook Pixel to ClickFunnels

Looking to integrate your Facebook Pixel with ClickFunnels? You’re in the right spot!

I’ve used almost every funnel builder on the market, and none even come close to ClickFunnels.

One of my favorite benefits of ClickFunnels is how reliable, and easy it is to setup.

When I’m spending money on Facebook Ads, or setting up an email autoresponder, I know I’m in good hands and not losing money because of an unreliable software.

Anyways, here’s why you should use a Facebook Pixel with ClickFunnels!

Why You Should Use a Facebook Pixel with ClickFunnels

When you install a tracking pixel, you’ll be able to do a few powerful things:

Track Conversions

When you’re sending traffic to a website or sales funnel, it’s important to track what’s happening.

Having a great link tracking tool can make all of the difference!

Knowing whether or not your page is effective will have a huge impact on how much you earn.

Having an understanding of your visitor’s activity will give you a better idea of what you can do to improve.

The Facebook Pixel does a great job in telling you exactly how much you’ve earned from your ClickFunnels sales funnel.

When you have the ability to track conversions with a pixel, it becomes analytics-driven.

RELATED POST: How To Setup ClickFunnels and Google Analytics

Create Retargeting Ads

Anytime somebody goes to your sales funnel, the pixel clicks on, and starts tracking them.

When this occurs, setting up a custom audience in Facebook is powerful because it can retarget based on who visited your website.

Let’s say someone visits your sales page, but doesn’t purchase. You can run a retargeting advertisement to invite them back. They’ve already shown interested and know about the offer, so this tends to have a great ROI.

Even if you aren’t interesting in running paid promotions for your business, this might be a game-changer for you.

Optimize Facebook Ad Campaigns

If you are running Facebook Ad Campaigns, odds are you are targeting a wide audience of at least a few hundred thousand people. It might even be up towards a million, or more.

Well, Facebook has to try and find the people within that group who are most likely to do the action you want. Whether it’s a website view, or sale, they must test and see who is going to do that action.

With anything, feedback is important. Implementing a tracking pixel will help them understand who is taking that action, and giving Facebook more data.

After a while, you’ll have a “seasoned pixel,” so you are targeting the types of people who convert best.

Yes, it’s that powerful! Now, let’s get you set up.

Facebook Pixel

Setting up the Facebook Pixel with ClickFunnels

It’s actually quite simple, so let’s jump right into setting it up!

Start On Facebook

  1. Click “Manage Ads” on Facebook, in the settings near the top right.
  2. In the top left of Ad Manager, click and select “All Tools”
  3. Next, select Pixels
  4. Choose set up > manually install code yourself
  5. Copy the piece of code (it should be rather long)

Now that you have the pixel copied…

Head Over To ClickFunnels

  1. Login to ClickFunnels (Open ClickFunnels dashboard)
  2. Choose Funnels, and select the funnel you want to install the pixel with
  3. Go to the first step of your funnel
  4. Select “edit page”
  5. Next, go to “settings” and then “tracking code”
  6. Paste the code from the pixel in there
  7. Repeat for each step of the funnel! (really important)

Here are the steps in video form, if that’s easier for you:

Finalizing the Pixel Tracking

After you repeat for each step of the funnel, you’ll want to help Facebook out, and tell them which conversion they should be tracking (opt-ins, sales, etc).

How to tell Facebook which conversion the pixel should be tracking

There are two options for setting this up, and I would recommend using Standard Events. I’ve had better experiences so far with it, so that’s what I’ll be helping you install.

The two options are:

  1. Standard Events
  2. Custom Conversions

When we are posting the code into funnel steps, we will want to add in extra code on the pages we wish to track conversions on! Even if you don’t know code, it’s quite simple! Don’t be discouraged, I’ll help you out…

On Facebook, when you are copying the Facebook pixel, you’ll want to click “add your events,” and you’ll be prompted with an option to add these into the standard pixel.

You can name these however you’d like, since it’s only for your reference.

The code should look something like this:

Facebook Pixel Tracking Code

After you are all setup, there’s a free Chrome extension called “Pixel Helper” to ensure it’s setup as you wish.

There’s a new funnel builder in town…

Our Pick


Recently, we switched all of our funnels to DropFunnels. We’re saving over $50/m with more exclusive features! For a limited time, you can start a free trial using the button below.

"Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC."
Scroll to Top